Description:

corporate video for the marketing team of Clicktale - a company that develops tools for analyzing customer online behavior through a website. the video explains a feature called "Path Identification" which enables the website manager to analyze the exact path in which a user navigates the website.

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Procedures: 

• Designing, Arranging and preparing assets in Photoshop and Illustrator for animation based on exact mock up of the interface

• Basic Editing

• Basic 3D modeling and Animation

• Tracking

• Screen Replacement

• Rotoscoping

• Animation

• Color Correction and Color Grading

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Process:

I received an offline edit and was to prepare a digital storyboard and style frames based on previous designs and videos the company produced, and add some of my own.

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the design and assembly process involved a lot of preparation of assets based on the real interface that had to be created.

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after the stills were approved I was off to animate and refine the edit in the process. making necessary editing gaps in the offline when needed. the project was done in After Effects and Premiere keeping both apps live and in sync.

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very very organized all the way through :)